Going to the hipsters?
I'm kind of in love with the Honda Civic ads that have been popping up online and on TV.
Check this one out... they've definitely ripped off Where the Wild Things Are to try to grab the attention of environmentally conscious 80's babies and new fans of the book/recent film:
And this one is pretty cute... I'm jealous of the beard. It's called, "Date with a Woodsman." Haha. Love.
If I were in the market for a car - which I'm not, because NYC has a beautiful (albeit somewhat expensive) subway system - these ads would definitely get me to try out a Civic.
Great job Honda marketing team.
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